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Posted by on Mar 30, 2019 in Consulting, Gadgetry, Marketing, Technology | 0 comments

Playing with Premiere Pro

Wow this is terrible and will come back to haunt me.

(Open up full post to see terrible video quality)

I well remember when a guy I was working with started talking about doing promotional videos with his cell phone and wound up with thousands of dollars of cameras, tripods, lights, microphones, lenses… I’m trying to avoid doing that. I have, however, decided I needed to be doing videos to promote Nectar Bridge, and also recently had to update my Adobe subscription to include Premiere Pro. I already owned a decent video camera (a Canon 70D, which is a prosumer level SLR which also shoots 1080p video) and a Tascam stereo recorder and microphone.

So I’ve been learning to create titles, pull together multiple media sources, etc. Now all I have to do is learn to light my videos. And operate a Power Point presentation while talking. And learn to talk faster. And…

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Posted by on Feb 10, 2017 in Current Events, Local, Marketing, Real Life | 0 comments

Guess that Coworking space

Guess that Coworking space

Names and locations redacted to protect the innocent. I was in another city yesterday, scouting a place to hold a meetup.

Coworking space number 1: Delightfully pretentious little coffee shop with coworking space adjacent. Craft beer is also served. Seems to have a little Reformed Christian vibe going, because those Christians can drink beer with the window shades up, but unfortunately doesn’t seem to have a single room/meeting space that could hold 10 people without some of them having to sit in a hammock or something.

I walked upstairs to what I hoped was a better meeting space, only to find myself more or less awkwardly in the middle of someone else’s stand-up, in a room barely large enough to shoot a self-conscious CCM music video in.

Coworking space number 2: After walking in the front door of the building only to find myself in something that might have been a women’s clothing boutique or a used bookstore, or both, I asked where the coworking space was and was directed by the attractive young woman in the bodysuit to go to the side entrance.

My overwhelming thought on meeting her was to resist taking her hand and running, not because she was an attractive young woman in a bodysuit, but because the neighborhood is roughly that of the Bronx in the 1980s. I mean, I literally had to think hard about exiting my car when I got in the parking lot.

After finding the correct entrance, I met up with a receptionist whose overwhelming thought seemed to be to resist coming right out and asking if I voted for Trump (I didn’t). She reluctantly showed me a meeting room, which would actually work fine for our purposes, if any of our attendees survived getting mugged in the parking lot. She informed me, however, that they generally close at 6 pm.

For extra effect, a police SUV came up behind me while I was stopped at an intersection and lit off their sirens and lights because they needed to get around me. Not, as I initially assumed, to get to a shooting, but to a fender-bender a block over.

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Posted by on Oct 1, 2015 in Gadgetry, Internet Geekdom, Marketing, Technology | 0 comments

iPhone 6S+, or, iPad Micro

iPhone 6S+, or, iPad Micro

Not sure what to call it – phone or phablet? But it’s going to have to go just about wherever I go for the next 2 years, at least…

Pictured here: my outgoing iPhone 5 (early 2013 vintage) and new iPhone 6S+, both entombed in Otterbox Defender cases. My iPad is shown for an additional reference point.

IMG_0007

Here’s my frame of reference for a phone this size. I’m a bari sax player. When you scale something up this much, in the picture, it seems like just a bigger version of the same thing, but it’s not, exactly. Watch this extremely random video of two talented young saxophonists and maybe you’ll see what I mean.

So how is this working out for you? I can (sorta) hear you asking:

iphone-screen-size-comparison-v1.1.0-837x627

used with permission – mycleveragency.com

  • This phone (which does sport a reachability feature in deference to its extreme height, to which I hope they add an ability to contract left/right) is hard to use one-handed. That’s a tradeoff I decided to accept; as I get out and about and actually try to use it I’ll have to see what it’s like wearing it, using it, etc. As a frame of reference I’m 6 feet tall, built kinda large, wear gloves in the M/L size, and can comfortably play a bari sax. There are those for whom the 6S, not the 6S+, is definitely going to be the upper limit. There is actually a shoulder carry option for it (this company also makes them for other phones, and… this may be a little nuts, but to each their own). Here’s a significant dimension for you – the length of the 6S+ equals the width of the iPad…
  • It’s going to change how you use it. Again the bari sax analogy – it’s not just a big alto. It plays a different role and has different strengths and weaknesses. I decided to try it (the phone, not the bari sax) because in my current job I have fewer voice calls to make, I sit at a desk more, but when I’m away from the office I am more likely to absolutely need to get on an email. I’m going to need to use bluetooth more. It’s going to tempt me to get some kind of smart watch (pretty sneaky, Apple!). On the plus side, I will have more occasions when I can leave the iPad behind.
  • And about that iPad – the first time I ever saw a cellular-enabled iPad I thought – someone is going to use that thing for a phone. I think we’re reaching that convergence.
  • Another brilliant idea on convergence – the cell phone paradigm has been one device per phone number/SIM. With the increasing digitalization of the cell phone world, it would seem that the next step would be the ability to have a secondary phone. Maybe a simple feature phone that can share the number when all you need is – a phone.
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Posted by on Aug 3, 2013 in Marketing, Real Life | 0 comments

My Best Mistake: Taking Someone’s Word on Taking a Job

In the spirit of this series on LinkedIn, I offer you a tale of a five month hiatus from the family business I worked in when I was younger.

For years, a marketing professor who had acted as sort of a mentor to me when I was in school had been encouraging me to apply at a business in the telecom industry where he’d done some consulting work. He told me:

  • the owner had a very hands-on management style (that certainly proved to be true).
  • they valued individuality.
  • they were looking for people who could produce long-term results.

The job was to work on the telephone and e-mail about three weeks per month, and travel all over the country at least one week – increasing volume at existing customers and prospecting for new ones. After an extensive series of interviews, including one with the owner himself, I was hired. The rigorousness of the hiring process, along with the persona recommendation of a friend, made me feel that the job would definitely be a good fit.

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Posted by on May 8, 2013 in Internet Geekdom, Marketing, Real Life | 0 comments

The E-Mail Scam That’s Alive and Well

I hate to admit it, but after ten years in e-commerce I very nearly fell for a message similar to this a few months ago. It’s a slightly slicker variation on the various e-mail schemes that are out there, mainly distinguished by asking for something specific that the company I work for sells (custom imprinted USB drives):

—–Original Message—–
From: [Bogus Company] [mailto:[deleted]@ gmail.com]
Sent: Friday, May 03, 2013 1:42 PM
To: Gary Smith
Subject: Swivel USB Drives

 

Dear Sir/Madam

 

  We wanted to place an order for 1000 Pcs each 4 GB and 8 GB Swivel style USB Drives One color/One location Imprint through your store or suppliers. Please let us know if you can get any of these items including the lead time and your payment methods.

 

We look forward to read from you soon

 

Best Regards

(name)

(phone #)

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