So the Brains on Fire Blog has a post about how they don’t respond to RFPs as an agency (with the exception of “unless we have the inside track or we write them” (which is really no exception at all). Good for them, and I mostly agree. At our company, we do some times respond to their idiot cousin RFQ, but only as a “one-night-stand” proposition, and only when the customer (yeah, in this case, they’re customers, not clients) has given us pretty close product specs and they have their logo absolutely ready. We have about a 10% success rate on those types of commodity quote situations. It’s like picking change up in the road. You feel silly doing it; you feel silly not doing it.Read More
What can trying to cash in on travel coupons teach us about perishable commodities?
Not much if you’re depending on night auditor types, I suppose.
I just drove over to Tuscaloosa. For the benefit of my out-of-state fans, the trip from the Montgomery area to Tuscaloosa is single-handedly responsible for the preponderance of Auburn fans in the area. You’ll find most of the Alabama fans in Montgomery are too poor to attend games, so it doesn’t matter. It’s not a bad drive, it’s just that you can’t get there from here.Read More
Perhaps nothing illustrates old-school marketing like old cigarette commercials. James Lileks posits that irony as we know it today didn’t exist in the culture of this period. How else would the audience sit still for this kind of earnestness? About cigarettes? Whatever the state of irony in those days, the public attitude about cigarettes was certainly different. People knew smoking was bad for you; why else would it be important for doctors to plug certain brands? Nevertheless, there wasn’t a Surgeon General’s report, or a warning printed on every pack, and there was a lot of opportunity to be in denial.
Let’s not forget – before the advent of relatively cheap, mass-produced cigarettes, lung cancer was practically unknown. I think people inside and outside of marketing kind of stare at this stuff in disbelief because it’s a relatively pure form of badness dressed up by some highly creative, talented minds. In a word, propaganda.Read More